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Career
Look Before You Leap: How and Why to Do Pre-Interview Research to Snag a Job of Your Dreams
I got a call from a friend the other day who had been approached by a recruiter with a lead about a position at a hot company rumored to be going public shortly in a sexy business space. Later that day she called me and asked, “What, if anything did...
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Resume 101 - Enhancing your marketability despite those employment gaps
Involuntary career breaks, or dare we say it, ‘unemployment’, can often be a frightening situation for anyone to be in. After the initial shock of unexpectedly finding yourself without a job, it doesn’t take long before disillusionment sets in,...
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Internet-Marketing
Reprint article headlines – the reader is secondary
A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet.
Sure, the content has to be worthwhile; it...
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Should You Be Selling Information Products?
Copyright 2005 Benjamin Scott
Do you know that selling information products is one of the best ways to earn money on the net? And information products don’t just refer to internet marketing strategies, or website design secrets. The surface has...
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Traffic Building - Understanding the basics
So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why? It is easy to...
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How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but
you will understand after I explain.
Prior to late 2004, Google undisputedly ruled the search engine
world. During the second half of the year things took a dramatic...
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Marketing ARTICLES:
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and "push"...
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Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise,...
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The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. ...
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