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Career
What Are Chemical Bonds and Why Do They Form?
Attraction between atoms or ions leads to a chemical bond. According to the types of bonds contained in a molecule, the physical properties including melting point, hardness, electrical and thermal conductivity and solubility are determined....
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Five Secrets to Becoming the Perfect Employee That Everyone Wants - Part One
With ever increasing deadlines, decreasing resources, and changing workplaces, sometimes it can be challenging to be a good employee, much less a perfect employee. The employee who can rise above the everyday problems and embrace challenges will be...
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Internet-Marketing
Using Free Publicity to Build Your Web Site Links and Traffic
So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You’re not alone. This scenario is playing out all across the web, yet...
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Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you. If you’ve been sitting and wondering why the traffic to your website is trickling in to your...
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Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that...
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What If You Don't Want Your Pages To Be Crawled and Cached
Some website owners have pages that they want to hide from general public. The pages meet the following criteria: Only accessible by trusted users if they know page URLs. No links on the website that point to these pages. No username...
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Marketing ARTICLES:
It's the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner...
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The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical...
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Understanding The Corporate Buyer
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable...
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Make front page news by NOT inviting the media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page...
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