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Career
Career Change - Why Culinary?
Most culinary colleges and cooking schools nationwide report that an increasing number of students are older adults with prior careers. Whether fulfilling lifelong dreams or trying something different, the old students are attracted to the wide...
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Knowing Your Unique Gifts
When Bill became my client he had a very successful recruiting business but he could see the business environment was changing. He felt that he was not using his natural gifts effectively in his business and he wanted some help in identifying what...
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Internet-Marketing
The Benefits of Organic SEO (Search Engine Optimization): What Organic SEO Entails and WHY It Is Preferred by Some
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic, as...
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Submitting Your Website
Now that your site is built properly, it is time to submit it to be indexed. One common approach is the use of automated submission software, which is not a good idea and instead I suggest performing manual submissions. Below are links to the...
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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the...
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Got Blog?
In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then,...
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Marketing ARTICLES:
What's Love Got To Do With It?
Customer Loyalty, we all want it. Don’t we? Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fastest way to get it. Some say that customers have changed...
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Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...
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Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and...
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
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