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Feature business Article: PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Especially sad when tactics are placed in...
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Career

Do You Need Help Writing A Winning Cover Letter?
Your cover letter is critical to your success. It sets the tone. It is read before your resume and includes vital information about you that every potential employer needs. If you don’t have a cover letter, or if you have one that is poorly written,...
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Top Ten Helpful Hints to First Year Teachers
1. Become familiar with the school site and district office facilities and resources. Your school site and the district office media center can be valuable resources to tap into. Most school site have storage areas or closets with shared grade...
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Internet-Marketing

Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" I can't promise you gazillions, but there are a few things you should do to make it easy for...
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Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to...
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The Internet F-Word
For the last several months I've been collecting and organizing links for the free Christian Resource Center. Now that the public area is up and the members’ area is well under construction, I'm running into one problem: the Internet...
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Why you need to and How to Follow up Your visitor or customer.
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client. ***Why should you follow up Your VISITORS? Simple... People tend to forget...
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Image is Everything!
Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business....
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Overcoming Objections to Price
How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful. Like most service professionals and small business owners chances are you struggle with objections to pricing on a...
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Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market...
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Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received. One of the first steps in defining a public relations strategy is to understand how...
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History of Scottish Tartans
There is great debate on the origin of the word "tartan." It could have come from the Irish "tarsna", which meant crosswise, or the Scottish Gaelic "tarsuinn", meaning across. Or it could simply mean cloth, from the old French "tartaine". What we...
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Senior Approved Services Announces Hiring of Marketing/Sales Associates
“We received nearly 3,000 phone calls from seniors and their family caregivers in the past twelve months searching for elder care services that were Certified Senior Approved”, states Barbara Mascio, founder of Senior Approved Services. “Clearly we...
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