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Career
Helping Your Child with History
Remember James Taylor’s 70’s song with the lyrics, “Don’ know much about history, don’t know much geography…”. If you really don’t know much about it, don’t pass those feelings on to your children. It’s not too late for you either. What you may have...
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Counter Offers: Do They Merit Consideration?
You are one of the fortunate few who have not been downsized. However, your current job isn’t exactly fulfilling. Perhaps it isn’t what you enjoy doing. Maybe the hours are too long. Perhaps you are having some conflicts with your supervisor. Your...
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Internet-Marketing
Paid Search Advertising that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one,...
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For Internet Success, Ignore these Important Principles at your Peril!
Starting an Internet Business is not really that difficult, however creating an online presence that generates a healthy monthly income stream is a different matter entirely.
Getting the basics right and employing sound business principles...
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Search Engine Submission- Don’t be a cheapskate!
Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. Webmaster Beware- Submitting your website to the major search engines too often can get your website banned completely ...
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Retired? Need Some Extra Cash?
Are you retired? Are you considering part-time work to make some extra cash? Have you ever considered the Internet as a means of making that extra cash? Questions, questions, questions! Well, here is an idea for you.
Technology has become...
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Marketing ARTICLES:
Why Split-Run Testing Does Not Work...
There is a wealth of information out there about the benefits of split-run testing or how to conduct such tests, and a huge selection of software solutions that help to implement it. I'm am not going to attempt to describe the concepts...
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Overcoming Your Biggest Marketing Obstacle
At times, no matter what you do your marketing is stuck and you're not attracting new clients quickly enough. It doesn't seem to make a difference how much time or money you put into it, its like you are driving in slow motion. You just seem to...
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The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable...
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Shift to Full Power Marketing
Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re...
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